Welcome to The House of Iconic Frames.

Our journey began in 2014, when we opened a boutique store in Tallinn’s Old Town with a passion for eyewear that was different from the ordinary. In the early years, our focus was on vintage - searching across Europe for rare, unworn frames from the 1960s to the 1990s. It was a golden age when eyewear was still handmade, materials were chosen for quality rather than cost, and each frame carried the soul of the craft.

That spirit of authenticity is still at the heart of our store. Vintage frames remain a cornerstone of our collection, but over time we’ve expanded our vision. Today, there are brands that continue to produce eyewear with the same commitment to quality, design, and history. Many of them have decades of heritage behind them, and their work stands proudly alongside the icons of the past. This is why our store now brings together authentic vintage pieces and modern luxury frames that we believe truly deserve the title “iconic.”

Our goal is to curate eyewear that lasts — not just in durability, but in meaning. Whether a rare frame that may never surface again or a modern design destined to become tomorrow’s classic, each piece in our collection has been chosen for its quality, craftsmanship, and story. We want every customer to find something that feels special, personal, and lasting.

If you’re in Tallinn, we invite you to step into our boutique in the Medieval Old Town. Browse, try on, or simply come by to talk eyewear with us. We are open on weekdays from 12 to 6, and available on weekends by appointment, including private viewings for a more personal experience.

At The House of Iconic Frames, we celebrate both the timeless beauty of vintage and the excellence of today’s best makers. Past or present, each frame is selected with care - so that when you find yours, it will feel like it was always meant for you.